one tree

Buy one get one tree

As a brand that is committed to sustainability, we are always looking for ways to be more environmentally conscious in everything that we do. Instead of participating in Black Friday, which encourages over consumption and exploitative marketing, we would like to do something more productive and valuable to the planet.

Our promise

Instead, we are having a Green Friday. One tree will be planted for every order received on our website between now (27 November) and Christmas Eve 2019. This is our our gift with each order – a gift that literally grows.

We will be able to let you know the species of trees planted, information on where they have been planted, who planted them and how they were planted.

Why Trees?

Trees contribute to our environment by providing oxygen, improving air quality, climate amelioration, conserving water, preserving soil, and supporting wildlife. During the process of photosynthesis, trees take in carbon dioxide and produce the oxygen we breathe. They’re the ultimate multi-taskers. They help to combat the two environmental emergencies facing our planet: climate change and biodiversity loss.

Climate change is the most important race against the clock humanity has ever faced. Most of its devastating consequences on our planet and human lives will be irreversible if we do not act now. To help stop climate change, deforestation needs to stop.

Deforestation is a major cause for biodiversity loss. Habitat loss is caused by deforestation, overpopulation, pollution and global warming. Species which are physically large and those living in forests or oceans are more affected by habitat reduction.

Tree-Nation

We are partnering with Tree-Nation https://tree-nation.com/ to plant these seeds into the ground. The funds will be used as part of reforestation projects around the world. These projects also support local communities. Tree-Nation currently has 183 planting projects in 33 different countries around the world.

 

We are excited to have this partnership between now and Christmas. And who knows, this could be the start of a more longer-term initiative for us going forward.

Please browse our organic cotton bed linen ranges here.

Thanks for reading

Sara x

 

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