Linen Quarter - about us
Linen Quarter was developed by myself (Sara) and my husband, Gideon. We live in Kingston upon Thames with our son and labrador, Harley.
Please continue reading to find out more about us, how our love of organic cotton bed linen
came about and why we set up Linen Quarter.
A little hotel obsession we have…
We’re rather hotel obsessed. I grew up in a hotel-orientated environment as my stepdad is an architect who designs luxury five-star hotels and spas. I regularly visited the hotels he designed when I was growing up, and other luxury hotels for his design ideas. Gideon and I have stayed in many of the hotels he and his architectural practice has designed in the UK, as well as other luxury hotels in the UK and abroad. You could say hotels are a little obsession we have.
… & with luxury bedding
One of the things we love about staying in hotels is their stylish bedroom interiors – luxurious bed linen and really comfy beds. There’s really nothing better than getting into a freshly made bed for the night.
In my student days, I worked in the bed linen department of a well known high street retailer. This enhanced my understanding and appreciation of good quality bed linen.
In developing Linen Quarter, we wanted to recreate the decadence of a luxury hotel feel to bed linen in the home environment. After all, you spend a third of your life asleep in bed, so why not spoil yourself.
… but how to develop lovely bed linen at an affordable price?
There are several well-known high street and online brands that sell beautifully expensive bed linen. The associated price tags, often at £150+ (some even more expensive) for a duvet cover set, which price the majority of us out of this premium market. Many of us simply cannot afford such prices.
These prices are sometimes based on the many myths that exist in the bed linen industry. Retailers have wanted to offer more and more products, at higher and higher prices. The higher the thread count = the higher the price mentality exists. Over many years people have been led to believe that the higher the thread count, the better the sheet. This is simply not true. If the thread count is too high, the cotton bedding becomes too dense making it non-breathable. One of the benefits of cotton is that it is breathable, light and airy. We’ve looked at some of these myths in our blogs. They’re worth a read.
We wanted to develop a quality sheet, duvet cover and pillow cases at an affordable price, without losing the quality.
… whilst remaining sensitive to the environment and the conditions they are produced in
In developing our bed linen ranges, we also wanted to remain sensitive to the environment and sell products that are both environmentally and socially responsible. We are all becoming increasingly conscious of our environmental footprint and the impact our consumer choices have. This is why we only sell certified organic cotton that has been responsible produced to strict environmental and social standards. Organic cotton is better for you, better for the farmers and their families, and better for the environment. We think this is pretty good, don’t you?
And only developing products we love
We only develop products we love. It’s as simple as that. And we love bedtimes. There is nothing better than the feel of getting into a freshly made bed and sliding into the finest quality 100% organic cotton sheets. It is one of life’s greatest pleasures. At least we think so!
We hope you’ve enjoyed learning a bit about us. Thank you for supporting a small business.
What People Say
As a small independent brand, feedback from our customers is key to our success.
Susan, LondonFabulous bed linen
I bought the Cool & Crisp. Beautiful packaging. Looks great on the bed. Washes really well at low temperature. Great price – really competitive. I will definitely be buying some more bedding from Linen Quarter.
Heidi, LondonHigh quality at a great price
I have been really pleased with the high quality feel of the fabric. Great value for something that feels so luxurious. Really good value for money compared to premium brands I’ve purchased from before.
Steve, LondonLuxurious feel
We replaced a number of sheets, duvet covers and pillow cases just before Christmas and have not regretted it one bit. They have a luxurious feel, wash brilliantly at cool temperatures and very great value compared to High Street prices. We will buy more in the future and will continue to recommend Linen Quarter to friends and family.
Sarah, LondonGreat for sensitive skin
I suffer with really sensitive skin, often made worse by the feel of some products against my skin, including bedding. I have not had any sensitivity issues since I switched to this lovely organic cotton bedding a few weeks ago. I bought the Soft & Smooth duvet cover, pillow cases and fitted sheets. It’s beautifully soft, and has not irritated my sensitive skin at all since I started using it. It feels incredibly luxurious and I love it. It’s great value for money as well.
We received our order today. It is lovely. Thank you. We are very happy with it!
Stuart, Stoke on TrentVery comfortable
Very comfortable bedding and excellent service. Many thanks.
Daisy, EnglandFits Perfectly
I bought a fitted sheet for a standard UK double bed and was worried it would be too baggy when I realised it specifies extra deep. The elastic runs right around so the sheet fits perfectly with no baggy edges! It’s a lovely soft white too. Very happy with it.
AnonymousSuch a delight
Wonderful, silk-like soft sheets. Such a delight. Thank you!
Perfect pillow cover for standard pillow.
Anthony, HampshireGood price
Duvet is of good quality and feels soft and luxurious. Good price compared to well-known retail stores as well. Nicely packaged and delivered on time.
Melanie, Gloucestershire5 star
Jane, NorfolkSurpassed my expectations
This duvet cover arrived promptly and I am very pleased with it. I purchased this because of the environmental credentials and it has surpassed my expectations. It is very soft and has stayed that way after washing plus it did not need much ironing. All in all, a very good experience and I would definitely recommend Linen Quarter and the duvet cover.
Therese, SpainDefinitely recommend
Great quality and very well made. Fit my new goose down pillows perfectly. Definitely recommend!
Mr B, EnglandLovely duvet cover
Hot wash and tumbled, lovely soft, natural and organic product.
Sue G, Norfolk5 star
Eve, DorsetFine quality
Exactly as described and fine quality. Good value.
Steve, StamfordExcellent price
Excellent service and price for this product.
Janet, Yorkshire5 star
Helen, GlasgowVery satisfied
Arrived on time. Very satisfied with purchase.
The Coopers, EssexSuper soft & comfy - lovely bedding
Lovely bedding. Super soft and comfy. I adore these sheets! So much softer than my previous bedding. They are obviously wonderful quality and my husband and I are sleeping like babies!
Fiona, MidlothianI've just ordered another set
Lovely, cool, comfortable bedding. Good quality at a very reasonable price. Plus, no longer do I wake up with burning skin which I was previously having with non-organic cotton sheets, an allergy to nasty additives. Organic sheets are the way to go - kind to my skin and kind to the planet. I’ve just ordered another set.
Martin, Huddersfieldvery highly recommend
Fantastic quality, so soft and comfortable, well worth the price. Very highly recommended.
Dr P, NorwichVery good quality
Arrived very quickly. The sheet has properly deep sides, is very good quality and super soft.
Jane, EnglandExcellent value & a clear conscience
This duvet cover is very soft, washes well and is excellent value for money but the real bonus for me is the ethical credentials. I can definitely sleep with a clear conscience. I would highly recommend this cover and Linen Quarter as both are outstanding!
Mrs Steventon, EnglandLovely & soft
Sheets are lovely and soft. They were delivered to me within a couple of days. Excellent service.
Great quilt covers. A bit silky meets percale. Hoping my guests at my new B&B like them.
Helen, EnglandReally pleased
Fits my deep mattress (plus foam topper) perfectly. Really pleased with this purchase.
Joanna, Great YarmouthExcellent value
Very happy to recommend these sheets. Excellent value.
Caroline, EnglandExcellent quality
Although the duvet is just plain [white] cotton, the material quality of the organic cotton is very good and it feels very soft against the skin. I would highly recommend it.
Jackie, County DownLovely
Lovely fitted sheet.
Shah, EnglandVery comfy - bought another one
Absolutely awesome. Soft and quality item. Also very affordable compared to other brands. So I bought a second fitted sheet.
Really soft, smooth and luxuriant.
Lady W, DorsetSo soft, kind & comfy against my skin
The Linen Quarter duvet covers are made of the softest, kindest and most comfortable material I have ever felt against my skin. It is a joy to sleep under them. They wash well, and if they are folded correctly when hung out to dry, they do not need ironing. They are lightweight and yet well made. I have found it difficult to resist the temptation to spend the whole day in bed, simply to be near them.
Sarah, LincolnshireLike sleeping in a cloud
This bedding is wonderful! It was like sleeping in a cloud (although a lot warmer and not wet), lovely and soft. The price is great too! I will definitely be buying from you again.
Romana, DorsetJust ordered some more
Super soft and great quality. I highly recommend this bedding. Just ordered some more…
Victoria, LondonThe quality is better than hotel linen
I've just returned from holiday to find my order welcoming me! The quality is actually better than the hotel linen. I love the nice deep sides of the fitted sheets - so easy to fit. In my job as a KonMari consultant, I'm always advising my clients of the importance of a good night's sleep and quality linen in one of the key elements.
Samantha, Gwent5 star
Just as advertised. Great service.
Lorraine, Clackmannanshire5 star
Items arrived sooner than expected and are fab!
These are the best quilt covers! There’s something really nice going on with these - maybe just the good feeling of them being so ethical.
Mrs GAmazing value
Really happy with these sheets, especially for the price.
Fleur, CornwallI'd highly recommend
I’m so pleased with this bed linen. It’s super soft, washes very well and is so comfortable to sleep on. Excellent value. I would highly recommend.